As Founder/CEO of It’s Going To Be OK, Inc. it brings me great pleasure, privilege and an honor to have organized a non-profit that facilitates educating and eradicating human trafficking; an issue that is very near and dear to my heart because I have lived through its exploitation and victimization. Its Going To Be OK, Inc.’s character defines how we communicate who we are, what we do and how we do it. These characteristics enable It’s Going To Be Ok, Inc. to provide a message and materials that can be contextualized for any audience or region whilst maintaining an undeniable sense of who we are. The organization conveys the issue of human trafficking without cliché, tired or expected images. We are innovative and challenging in our approach. The organization strives to be creative and different to provoke understanding and ultimately action that will end the buying and selling of people. As President Obama has said, “It’s time to call human trafficking what it really is modern day slavery”. Moreover, approximately 300,000 children every year are at risk of being trafficked for sex in the United States. Because of this It’s Going To Be Ok, Inc. is dedicated in empowering those who have experienced trafficking, those who’ve never heard of it and those who want to do something to prevent it. I invite people to hear and respond to our message. I am driven to bring change that will prevent and end the buying and selling of people with tact and sensitivity.
All communications conform to brand guidelines and it is understood this is within the resources and budget available. Nonetheless, effective communication and messages are central to our campaigning movements.
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